UPDATE VIDEO [GOFUNDME]
HELP US HERE:
https://www.gofundme.com/muttandchopps
CHECK OUT THE SPECIALLY MADE AD HERE:
• "MUTT and CHOPPS" A Post-Apocalyptic Comed...
Welcome to the wild world of Apocalyptia!
That is the setting of our post-apocalyptic adventure comedy called "Mutt and Chopps". It's a web series that you can watch the first season of right now on YouTube . We, Skel Studio , made it ourselves. We're three friends who are passionate about film making and put our efforts into this carefully crafted project one year ago.
Unfortunately, a year has passed and word has not really spread much about our creation. We looked into different options for exposure, and even tried the Film Festival approach to little avail.
Fortunately, our YouTube channel recently earned the ability to make our videos into Ads that play before other videos on the site. So that got us thinking; We could make a well funded ad campaign!
THE PLAN:
Our budget for the entirety of Mutt and Chopps was a grand total of $6,000.
In researching the Hollywood marketing standard we found the average marketing budget is about half the worth of production costs. This would mean that a $3,000 budget would be a great way to put the YouTube ad system to the test in creating exposure for independent content creators like us. If we reach our $3,000 goal, it would also serve as a good marketing path for other indie filmmakers like us trying to get their work seen!
We tested out a small scale experiment of our own with a $200 budget for 4 days (or $50 a day). These were the stats:
Impressions: 74,918
Views: 27,348
View Rate: 36.50%
Average Cost Per View: $0.01
Budget: $199.71
'Earned' Views: 213
We concluded that a budget of $3,000 across a solid 30 days (or $100 a day) would be an effective strategy.
We plan to edit a specifically made trailer to grab viewer's attention within the first 5 seconds. The ad itself will play out and if clicked, will take the viewer to a playlist where the full series will start playing, followed by every behind the scenes and special feature video related to the project.
THE GOAL:
We're creating a pitch bible and already outlined a full season of Mutt and Chopps designed for a streaming service like Netflix, Hulu, Amazon, and Disney+ alike.
If Mutt and Chopps grows a bigger audience on YouTube with this well funded ad campaign, this would grease the wheels of the pitching process and help open doors to the opportunities mentioned.
Help us put the YouTube ad system to the test and spread the word about our wonderfully wacky web series.
Thank you.
-Skel Studio