Growth consulting case interview: Boost Scotland’s tourism (w/ EY and McKinsey consultants)
🎥 Here's a consulting case interview featuring an ex-EY Parthenon Consultant & ex-McKinsey Associate focusing on a growth case that asks you to advise VisitScotland, a governmental agency charged with managing tourism to Scotland. They’ve tasked you with helping the agency increase the number of tourist visits to the country in a given year.
Watch Ben Wilson (ex-EY Parthenon, Darden MBA) run Daniela Boechat (ex-McKinsey Associate, Strategy at Google) through this growth consulting case interview.
🎬 Video Sections:
00:00 Start
00:03 Introductions
00:30 Case question
01:24 Clarifying questions
05:46 Structure
07:46 Market sizing
14:50 Chart analysis
18:03 Brainstorming
21:09 Recommendation
22:22 Conclusion
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📝 Try this case on your own and read through sample answers with the full PDF: https://www.rocketblocks.me/full-cons...
➡️ Book a 1-on-1 coaching session with Ben here: https://www.rocketblocks.me/coaches/b...
➡️ Book a 1-on-1 coaching session with Daniela here: https://www.rocketblocks.me/coaches/d...
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