A Beer with Beanie the Anti Newsletter
http://bit.ly/YouWantABeer Heard any of this Garbage before?
Announcing our latest product. We have a special only 10 off them left. We are so excite to tell you about our new (inset whatever new thing they are excited about)
Why is it that almost every business owner that I meet tells me that they don't read or sign up for newsletters. Then in the same breath they turn around and tell me that they need to do a newsletter for their business.
I mean Expletive Deletive?
Am I stupid? But did they just tell me they are going to waste precious time and resources on something that they just admitted doesn't work? That is what they are telling me right? Please tell me I am not going mad.
So if newsletters are dead what are you meant to do instead?
Right now you are thinking to yourself (and you are right) Isn't email marketing a vital part of any successful marketing strategy? Great question I am glad you asked it. And to answer part two of your question,
YES email marketing is a critically important component of any successful marketing strategy. We have already established that newsletters are dead.
So the answer of course is to do, exactly the opposite of a newsletter, which is...
The Anti Newsletter!
Boom, brilliant I know. It was in a flash of genius (or madness depending on how you look at it) when that name came to me.
But why will the Anti Newsletter work?
Let me tell you a little story (that I heard at some recent training I was attending) about a plumber in Sydney. The reason I use this story is because it will make how this whole Anti Newsletter thing works, become crystal clear.
Once upon a time ( I have always wanted to use that in a blog post) there was a plumber that lived in Sydney, and the poor bastard hasn't backed a winning State of Origin side for eight years now!