Learning How to Do Digital Marketing - Ben Hammel
In this video, Ben Hammel and I talk about his journey into digital marketing, starting from scratch just seven years ago. Ben shares how he leveraged resources like Facebook Blueprint, Google Ads certifications, and content from BlitzMetrics to build his expertise. We discuss the importance of learning from what other agencies do well (and not so well) and how creative strategies can make or break your campaigns. Ben also highlights the power of in-app remarketing and custom audience strategies, especially on platforms like TikTok, where targeted content drives engagement and conversions.