Let’s Talk eCommerce from the AASA Technology Conference - 10/4/19
Presenters Joe Williams and Scott Tompkins discuss the ever-changing eCommerce world and what goes in to creating a website that will connect with visitors and service their automotive needs.
Click here to view the full presentation deck: https://drive.google.com/file/d/1htpO...
Joe Williams
VP of Client Success
InteractOne
Joe Williams is the VP of Client Success at InteractOne where he manages the Digital Marketing Services team, and works with clients to deliver successful development projects and marketing campaigns. He is responsible for maintaining client relationships and utilizes analytics data to drive revenue-generating initiatives.
He has 13 years experience in the automotive eCommerce industry, started his own accessories website in 2008, and then later sold the business to serve as CTO with a large truck accessories eCommerce retailer. He has managed projects launching and re-platforming websites, built and trained multiple operations and marketing teams. He also has extensive experience creating private label brands, and on-boarding new product lines to Amazon and other marketplaces.
Joe has a Bachelors in Technical Management, and certifications for Magento Solutions Specialst and Google Analytics.
J. Scott Tompkins
Senior Product Marketing Manager, Automotive Content
Epicor Software Corporation
Scott has been in the automotive industry for over 36 years working in retail parts, traditional jobber and even a service provider before coming to Epicor in 1994. Since then, he has held various information services positions from operations to product management. As a product manager, Scott was responsible for launching several major products in eCommerce, service and repair and electronic cataloging. Today, as Sr. Product Manager, Scott is responsible for managing the Epicor content products including the PartExpert electronic catalog for North America.