Overview On File Transfer Protocol FTP | Salesforce Marketing Cloud Tutorial [Updated 2025]-igmGuru
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Use SFTP in Marketing Cloud
SSH File Transfer Protocol (SFTP) is a method for transferring data from one computer to another over the Internet. The SFTP server uses SFTP as a secure and flexible file transfer protocol. To locate your tenant’s SFTP URL, navigate to FTP Accounts in Setup.
Marketing Cloud supports only standard ports when configuring SFTP sites. Non-standard port choices do not function correctly when used with Marketing Cloud.
When you use SFTP, Marketing Cloud creates a folder on the SFTP server for your organization. This folder is for your organization only, so use a special user ID and password to access the folder. These credentials are not the same user ID and password used to log in to Marketing Cloud. You have full permissions to the folder.
Marketing Cloud creates Import, Export, and Reports folders in your SFTP folder. Don’t delete these folders. Imported files must reside in the Import folder so the system can find them. The system puts your data extracts in the Export folder and your reports in the Reports folder.
Marketing Cloud retains your files on Marketing Cloud SFTP for at least 21 days. Any file that is older than 21 days is eligible for removal, and we can remove files after 21 days. However, there is no assurance or guarantee of removal for files older than 21 days are removed. To ensure that your files are deleted, remove the files from your SFTP location via your SFTP account. We cannot recover any files deleted from your SFTP location. Consider this information as you apply any retention automation to your files.
When the import is complete, the system deletes files manually imported from the SFTP server into a list. To avoid this deletion, set up an import activity or import the files from your desktop. The system doesn’t delete files manually imported from the SFTP server into a data extension.