Twenties and Money
See the full project at: https://www.mediastorm.com/clients/ar...
Twenties and Money takes an in depth look at the lifestyle and spending habits of Emma, a 27 year old copy writer living in Connecticut. The piece profiles what she spends her money on, but more importantly why she spends the way she does. It looks at how this younger generation of twenty year olds is motivated to spend, save or not and highlights the values that guide their decisions.
The piece was commissioned by Young and Rubicam, an international mogul in the advertising world, in order to show their clients a personal, intimate look at the unique perspectives of the twenty something generation.
Publish Date: November 8, 2011
Credits
A film by: MediaStorm
Directory of Photography: Rick Gershon
Editor and Producer: Jennifer Redfearn
Graphics: Tim Klimowicz
Director and Executive Producer: Brian Storm
Y&R: Sandy Thompson , Sophie Robbins , Peter Sun , Coco Videla
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