What is Ad Auction in Google Ads | Google Ads Free Course Series | iKnowPPC
If you are wondering about what is Ad auction in Google Ads, then this video will help you out. In this video, I explained the ad auction and how it works to show the ads on the search engine.
This Google Ads Tutorial Series will help you to learn Google Ads in easy, simple to understand language. If you are looking for the Google Ads course in hindi language, then this course series will definitely solves your problem.
Ad Auction is the process through which Google decides whether an ad is eligible or not to appear on the search engine, and on which position it will appear.
Ad Auction basically depends on various factors, also, there is a general question about how ad auction works.
According to Google, "When someone searches, the Google Ads system finds all ads whose keywords match that search.
From those ads, the system ignores ads that aren't eligible, like ads that target a different country or are disapproved based on a policy violation. Of the remaining ads, only those with a sufficiently high Ad Rank may show.
Ad Rank is a combination of your Bid, Ad Quality, the Ad Rank thresholds, the Context of the Person's Search, and the Expected Impact of Extensions and other ad formats."
Watch this video to get complete understanding about the ad auction.
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