How Luxe Collective Leverage Trends and TikTok for Business Growth with Co-Founder, Ben Gallagher
Welcome to S2 Ep 1 of connective3 Unplugged! 🎙️ In this episode we sat down with Ben Gallagher, the CEO & Co-Founder of @fashionphilecollective and learned about the journey of Luxe Collective as well as gaining exclusive insights into the world of second-hand luxury fashion.
In this episode, we cover:
The story of how Luxe Collective started
What inspired Ben to start a second-hand luxury business and how he navigated the early stages of the industry
Luxe Collective's social media presence and whether Ben believes social media is the key to staying updated on consumer trends
How the introduction of TikTok Shop has influenced Luxe Collective's business growth and whether they plan to continue leveraging this platform in the future
The biggest challenges faced in the market and how they overcame them
Advice for aspiring entrepreneurs
Who are we?
connective3 is a digital marketing agency, and we create market leaders. We do this through the application of SEO, Content Strategy, Digital PR, PPC, Display, Social Media and CRO.
We were founded in October 2019 by CEO Tim Grice, and in nearly four years have grown to a team of over 100 marketers across Leeds, London and Manchester.
We work with clients across the world, and deliver transformational results to help them dominate in their sectors, taking market share from competitors and achieving true ROI from their digital channels.
💻 Visit https://connective3.com/ to find out more
Where can you find us?
🌟 LinkedIn - / connective3
🌟 Instagram - / connective3_agency
🌟 Twitter - / connective_3
🌟 TikTok - / connective3
Timestamps:
00:00 Ben Gallagher and Luxe Collective's story
00:55 Inspiration behind Luxe Collective
01:39 The power of social media to stay updated on trends
02:21 How TikTok Shop has impacted Luxe Collective's business growth
03:27 Biggest market challenges Luxe Collective has faced
04:10 Ben's advice for aspiring entrepreneurs