Could IronMan Ali Day make it as a Sydney Swan
This campaign is the result of a brief to showcase the brand really living up to its purpose of inspiring an Unstoppable life. We worked with the Nutri-Grain ambassadors to help them achieve goals that are out of their comfort zones and show that even elite athletes have doubts, fears, and challenges to overcome.
IronMan is a distinctive brand asset for Nutri-Grain and for this project we wanted to drive affinity and relevance, applying the sport's Unstoppable values to popular sports to engage with a broad audience. The brand partnered with the Sydney Swans to launch a content series chronicling the demands of the Club's talent identification program and gruelling pre-season fitness regimes.