The New Way To Run Facebook Ads in 2024
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If you are new to this channel, there's a bit you should know about me...
2012 - Sold my first product online, a camping blanket.
2014 - Opened my first shopify store and launched my first facebook ad
2017 - Sold my shopify store
2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails.
2019 - Joined BarkBox as Director of Emerging Channels
2020 - Ran ads
2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE.
2022 - Started The Moonlighters
2023 - Started exclusively hiring top 1% media buyers.
2024 - Fired sales team, my business partner speaks to every client before we work together.
2025 - 150+ clients served.
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Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-stud...
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This video is a deep dive into the updated strategies for running Facebook Ads in 2024, with a specific focus on Ecommerce brands and Shopify stores. If you're looking to enhance your Facebook advertising skills or adapt to the latest trends and features for your online store, this guide is tailored for you.
Facebook Ads in 2024: I'll begin with an overview of what's changed in Facebook Ads in 2024, including new features and algorithms that are crucial for advertisers, especially in the Ecommerce space.
Running Facebook Ads for Ecommerce: Learn the nuances of using Facebook Ads for Ecommerce. Understand how to tailor your ads to effectively reach and engage your target audience in the Ecommerce market.
Shopify and Facebook Ads: For those using Shopify, I'll cover how to optimize Shopify Facebook Ads. This includes integrating your store with Facebook Ads Manager and utilizing Shopify's unique features for advertising.
Facebook Ads Tutorial for 2024: This segment will serve as a comprehensive Facebook Ads tutorial, updated for 2024, walking you through the latest tools and best practices for creating effective campaigns.
Facebook Ads Strategies for Ecommerce: Discover advanced Facebook Ads strategies specific to Ecommerce, focusing on aspects like targeting, ad creatives, and conversion optimization.
Facebook Ads Targeting in 2024: Dive into the latest tactics for Facebook Ads targeting. Learn how to use Facebook's updated targeting options to effectively reach potential customers.
Meta Ads: Understand the role of Meta Ads (encompassing both Facebook and Instagram Ads) and how to leverage them for broader reach and engagement.
Facebook Ads Manager: Get insights on using Facebook Ads Manager efficiently, with tips on navigating the interface, setting up campaigns, and analyzing performance data.
Facebook Ads for Dropshipping: For those involved in dropshipping, I'll discuss specific strategies for using Facebook Ads for dropshipping, including product selection and ad scaling techniques.