mailchimp sms campaign 2024
About SMS Marketing with Mailchimp
Mailchimp’s SMS Marketing is a powerful service that helps you create and manage a text messaging program. Grow your SMS audience, purchase SMS credits, send marketing text messages, and reach your subscribed SMS contacts with a new marketing channel.
In this article( https://mailchimp.com/help/about-sms-... ) , you'll learn about SMS Marketing with Mailchimp.
Things to know
Here are some things to know before you begin this process.
SMS Marketing is available as an add-on feature for customers in the United States, the United Kingdom, Australia, and Canada with the Essentials plan or higher.
You must be an account Owner, Admin, or Manager to work with SMS Marketing. Learn more about the different user levels in Mailchimp.
Before you can send marketing text messages, you need to submit an application and be approved.
You need credits to send SMS and MMS (US only) with Mailchimp. To learn more, check out About SMS Marketing Credits.
SMS Marketing allows you to set up your program with a single Mailchimp audience.
At this time, you can only send text messages to subscribed SMS contacts from the country that’s associated with your SMS Marketing program. For example, if your SMS Marketing program’s sending country is the UK, you can send text messages to subscribed UK SMS contacts.
To manage your SMS Marketing program in a different language, change your Mailchimp account's language preferences.
If you pause your pricing plan, you won’t be able to access your SMS Marketing program until you unpause.
Definitions
Here are some terms you’ll come across as you use SMS Marketing with Mailchimp.
SMS application
A required Mailchimp administrative process that you must successfully complete to set up your SMS Marketing program with Mailchimp. The steps of an SMS application vary based on sending country.
SMS
A marketing text message sent to a subscribed SMS contact.
MMS (Multimedia Messaging Service)
Multimedia content that is included in an SMS and sent to a subscribed SMS contact (e.g. images or GIF files). MMS is available for US and CA programs.
Sender name
The title you assign to your SMS marketing with Mailchimp. This is often the name of your business, but it can be anything that clearly identifies you to your current and prospective contacts. Your sender name is visible in the text messages you send and in a compliance keyword auto-response. The sender name is required for AU programs.
Brand name
The title of your business that you want to associate with your SMS Marketing program. This is how your business represents itself to the public.
Sending country
The country where your business is located and where you plan to send your text messages from. This is the country you selected on the Sending Country step of your SMS Marketing application.
SMS credit
A unit of payment that determines the number of SMS or MMS (US only) you can send to your subscribed SMS contacts. SMS credits vary depending on your sending country, and they’re calculated according to your Mailchimp account’s payment method on the Billing information page.
Rate limit
The number of individual text messages you can send per minute or per day based on carrier requirements. This only applies to US programs.
Throttling
The act of controlling rate limits and the cadence of SMS sends. This only applies to US programs.
Quiet hours
The hours outside of a certain time range that limit marketing text messages from being delivered to your audience. Quiet hours vary based on sending country requirements.
10DLC
A 10-digit mobile number that can only be used in the US.
Vetting
A process in which businesses register their brand and messaging program with carriers in order to send marketing text messages in the US. Automatic vetting is given to every customer. Standard vetting may increase the rate and speed of sent messages.
How it works
Short Message Service (SMS) is used to send text messages to mobile phones. With Mailchimp’s SMS Marketing, you can set up a text messaging program for your business, purchase SMS credits, collect SMS opt-ins from contacts, and send marketing text messages to your subscribed SMS contacts who are based in the same country as your sending country. For US programs, SMS Marketing also includes MMS. Use MMS to add an image or GIF to your text messages.
Like email contacts, SMS contacts are stored in your Mailchimp audience. The SMS Marketing column on the contact table displays the subscribed or unsubscribed status of your SMS contacts. Subscribed SMS contacts can request help or opt out of SMS marketing at any time with keyword auto-responses.
To begin the setup process, submit an application.