What does a BUSINESS DEVELOPMENT rep do for a SAAS Company | The Nik Fuller Show | Episode 019
In this interview, Nik Fuller speaks to Sterling Rusell, senior vice president of sales, based out of Atlanta, GA, about Sterling's journey in sales, what a business development representative does at a software company, and how to build a BDR function. Topics range from Sterling's career path, working in tech, and how builds successful teams.
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