Creating Stunning Character Backgrounds with AI for Brand Identity
In this video, I’ll show how I created backgrounds for a character as part of the Litlabs brand identity, using artificial intelligence tools. My goal is to help graphic designers build more cohesive brand identities by creating visual environments that align with the concept and essence they want to convey. For this project, I used Midjourney to generate the backgrounds and Photoshop Beta to refine details and apply the brand's color palette.
I started by exploring prompts and parameters that could help me craft a visually striking design. I considered factors like camera angles, types of shots, and styles that would best complement the character. Parameters like --no shadows, --ar 16:9 (with variations like 2:1, 3:2, 32:9), and --stylize were crucial for achieving consistency in the images. I hope this video inspires and helps you in your future design projects. Thanks for watching!