GroupM's Sandra Arnold on Empowering Diversity and Inclusion in Ad Tech
"I think we all need to feel represented, both in the media and within organisations at all levels."
In our latest Voxpop, Sandra Arnold, Regional Head of Learning, GroupM UK & EMEA, joins ExchangeWire editorial lead, Mariam Ahmad, for a chat about the challenges and progress of diversity and inclusion within the ad industry.
They delve into GroupM's initiatives like the Empower programme, aimed at fostering gender diversity and leadership. Arnold also shares insights on the importance of diverse leadership in creating campaigns that resonate with a wider audience and combat stereotypes.
The conversation also touches on the barriers women face in ad tech and the strategies that the industry can employ to build a more inclusive industry landscape.