Crafting Future Proof Campaigns Transforming Data Practices for Winning Strategies
From harnessing first-party data to exploring privacy-compliant technologies, this discussion aims to equip marketers with the insights and tools needed to navigate the evolving terrain of digital advertising. Discover the art of precision targeting, personalised messaging, and strategic adaptation in the post-cookie era, ensuring your campaigns not only survive but thrive in this new paradigm.
Speakers
Rachel Smith - Co-Founder & CEO, ExchangeWire
Dan Richardson - Director of Data and Insights, Asia Pacific, Yahoo
Nishanth Raju - Managing Director, APAC, Lotame
Sonya David - Head of Strategy, Media, Singapore, dentsu
Jyane Quek - Global Head, WRB Marketing Strategy, Standard Chartered Bank