Digital transformation investment is projected at $6.3 billion for 2018 through 2020, according to IDC. Opportunity for the partner ecosystem? Well, the sky’s the limit — for those firms willing to make bold moves. Yet, many partners are struggling to turn new, innovative technologies into profitable business models while maintaining traditional ones. The pace of technological change isn’t going to slow down. And, the time for partners who do nothing has come and gone.
During her keynote at the Channel Partners Conference & Expo, April 19, 2018, Microsoft’s Gavriella Schuster, corporate vice president of Microsoft’s One Commercial Partner, and our 2018 Channel Influencer of the Year award winner, provided insight into how to adapt and change, and execute on your vision. She discussed how partners can build on their core business strengths, define their value propositions and connect with the larger partner ecosystem to succeed, and thrive, long term.