Rebranding Best Practices & Lessons Learned - memoQ talks #46
In this episode of memoQ talks we talk with three localization industry executives about their experiences with rebranding in their respective organizations. Charles Campbell, CEO of tbo., Jonas Ryberg, SVP & Chief Globalization Officer at Centific, and Robin Ayoub, GM & VP of Sales for Lionbridge Canada talk about the importance of brands, why organizations should consider rebranding, and share their experiences, lessons learned, and best practices related to rebranding.
TIMESTAMPS
00:00 - Episode start
00:12 - Introductions
02:15 - Why is a brand important?
05:00 - Reasons for rebranding
18:00 - The process of rebranding
26:50 - Lessons learned