Branding: How to Attract Your Dream Clients Through Emotional Branding
Branding: How to Attract Your Dream Clients Through Emotional Branding
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In this video I'm sharing the single most important piece of branding. When you focus on making your audience feel something rather than just show or tell them you begin to create a deeper, more meaningful connection with them and as a result they trust you over someone else.
Adding emotional branding to your photos, fonts, colors, copy and videos will stop your audience in their tracks, so let’s break down how you get there.
#1 Connect Your Story With Your Audience
It starts again with your story and the pieces of your story that connect best with your audience. Once you’ve gained clarity on this you can start to determine how you want your audience to feel when they see and hear your brand.
#2 Identify How You Want Your Audience to Feel and Share It
I love to choose 5 emotions I want my audience to feel when they come in contact with my brand, and I have my clients do the same thing. This allows you to create aesthetics, copy and programs that are directly tied to these emotions allowing for deeper trust with your audience AND consistency with your branding.
Start thinking of your people as people and carry the emotional aspect into every ounce of your brand.
At the end of the day it’s all about connecting with your audience so they take action.
Comment below with your 5 brand emotions and biggest takeaways.
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Who is Michelle?
Michelle is a branding and business coach with Brandmerry. She works with female entrepreneurs to create a standout brand and message that gives them the time, financial and location freedom they desire.
Everything you need can be found here: http://brandmerry.com