Most Visited Websites 1996 - 2019
This Daily Hits data ranking shows the most visited websites worldwide!
As a greater portion of the world begins to live more of their life online, the world’s top 10 websites continue to see explosive growth in their traffic numbers.
To claim even the 100th spot in this ranking, your website would need around 350 million visits in a single month. Using data from SimilarWeb, I’ve visually mapped out the top 10 biggest websites on the internet. Examining the ranking reveals a lot about how people around the world search for information, which services they use, and how they spend time online.
Search
Search engines provide the connective tissue that binds the internet together, and they accounted for the majority of website traffic in the top 10 ranking.
Google is the undisputed top website in nearly every country in the world. In fact, Alphabet’s 11 domains in the top 100 ranking – including YouTube and a number of international versions of Google – racked up an impressive 90 billion visits in a single month.
Exceptions to Google’s dominance can be found in China (Baidu) and Russia (Yandex), where homegrown search engines have managed to capture the domestic market.
One scrappy competitor, DuckDuckGo, is slowly gaining prominence as an alternative to Google. The search engine’s focus on user privacy appears to be resonating with internet users as the site’s traffic has surpassed 500 million visits per month.
Streaming
Video streaming and sharing is another major driver of global internet traffic.
Thanks to high-powered phones and bigger data plans, video is now a prominent portion of internet content consumption. This can take a few forms, from binge watching TV shows on Netflix to short-form video uploads on platforms like Douyin and Instagram.
Live streaming is increasingly a bigger part of the mix. Twitch, which is focused on gaming, is now ranked 30th in the world in web traffic. The Amazon-owned platform is now so popular that on any given night, its viewership surpasses many of the major U.S. cable networks.