Learn broad match vs phrase match vs exact match keywords in Google Ads
Broad Match Type
This match type is the largest. First, your ads will appear if a keyword or any variation of it is contained in a user search term. It is going to target a large audience. By default, the keyword is broad match.
Phrase Match Type
Phrase match type is a more specific keyword match type. Your ads will only show up if the keywords or its close variations match the user search terms. The difference with broad match is that you cannot have any extra word between your keywords.
Syntax – “keyword”
Exact Match Type
your ads will appear for searches including exactly your keywords.
Syntax – [keyword]
Negative Keywords
Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers.
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Broad Match Type
Phrase Match Type
Exact Match Type
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