Sales Enablement: Nice-to-have or Need-to-have? - Steve Hallowell - RevOps Podcast Ep 79
Successful sales enablement should focus on improving human-to-human conversations. This week, Alastair and Howard are joined by Steve Hallowell (VP of Strategic Services at Highspot) to discuss the importance of sales enablement and the ops/enablement partnership. They talk about how technology can help drive behavioral change on sales teams, as well as how to orchestrate content to align to different buyer stages.
Listen to the full episode here: https://www.revenue.io/podcasts/sales...