Kapost Marketing Definitions: What is Content Strategy
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A Content strategy refers to the planning, development, and management of content for either print or digital publication as it fits within a business greater goals.
In includes things like
Mapping marketing strategies to specific sales stages and buyer personas
Identifying KPIs, goals and benchmarks for the marketing team
the creation of an editorial calendar
For more definitions like these, check out our series:
• Content Marketing Definitions