Ignite360 Changing the Future
The hunger for change among Americans goes beyond cooking and changes in shopping behavior. There is a thirst for long-term, sizable change both in society and the individual.
Only 18% of Navigating to a New Normal respondents want to return to the way things were in 2019. An overwhelming number, 72%, want some degree of change in their life when the events of 2020 come to a close.
The macro-trend that has emerged in the data is a focus on gratitude. Appreciating what they have was the most frequently cited by those seeking change. The expressions of gratitude appear focused on what is around you today. People are more present in this moment of their lives than in the past. It has forced a reckoning of what people value and want to achieve when given a choice.