Ignite 360 Coping with Grocery Prices Navigating to a New normal
Mixed messages abound about the state of the economy but one thing is clear, “it’s a wild time” according to consumers.
Ignite 360’s Navigating to a New Normal (N2NN) study has been following US adults since April 2020 to understand the evolving values and changes in behavior due to current events. In this video you’ll learn how our Navigating to a New Normal participants are coping with the effects of inflation and the compelling trade-offs, substitutions, and sacrifices they are making.