Google Adwords Tracking template 2020 Setup | How to setup adwords tracking template
To set a tracking template at the account level, we need to take help from the value track parameters. It is the easiest way to track the information. These parameters are a type of URL parameters that help you to access the information of a click which led a user to come to your website or a page. It starts and ends with braces ({}) and it starts with {Ipurl} which means Landing Page URL.
{lpurl}&source=google&medium=ppc&campaignid={campaignid}&adgroupid={adgroupid}&device={device}&keyword={keyword}
These parameters include a key and its relative value and they are separated by an equal sign (=) and attach with an ampersand sign (&).
Let’s take a few URL parameters like campaignid, adgroupid, network and device for your tracking template and see how the template look like