Is AI revolutionizing the way we do SEO?
I delve into the evolution of SEO from its traditional practices to its present day influenced heavily by AI. Here's what I cover:
🔹 How the old SEO strategies focused predominantly on bottom of the funnel keywords, leading to searches with immediate intent to purchase.
🔹 The shift towards targeting big clusters of keywords - focusing not just on active searches but also potential future ones.
🔹 The transformative role AI plays in reshaping SEO and the opportunities it presents.
🔹 The challenges marketers face in navigating this new terrain - from content creation to understanding search intents for these vast clusters.
By understanding the interplay between AI and SEO, marketers can unlock potential opportunities that were previously untapped. While targeting big clusters is complex and tricky, the potential returns are larger than ever before.