SEL SAFETY SPOT 2025
We are entering a new era of advertising.
In a few years, most commercial videos will probably be made digitally, with artificial intelligence tools.
After having curated it creatively thanks to our friend and precious colleague Giovanni Abitante, we created this video for Sel Safety, a leading company in the production of workwear and personal protective equipment.
Thanks to Kling AI, the result has reached a higher level, but the narrative voice of Daniel Zbel and the sound design of Paolo Piccardo also played a fundamental role.
Artificial intelligence is just a tool.
It is up to us humans to guide it, find the right balance between quality and compromises and focus on creative ideas, letting the software manage the technical aspects.
These tools open new paths for professionals and companies to communicate more intelligently and effectively.
We are witnessing a global revolution in communication.
Now the choice is ours: do we want to be spectators or protagonists?
Contact me for your corporate audiovisual evolution.