Channing Tatum Stars in Versace Eros Campaign
Channing Tatum stars in the new Versace Eros campaign that debuts the collection’s latest eau de parfum pour homme, Eros Energy, that joins the existing Eros and Eros Flame fragrances.
Channing is seen as Eros himself, the mythological God of love in all its glory, energy, passion, and intensity. Versace’s modern take pits Eros in a race against his own arrow, a race that continually challenges Eros to be better, mentally and physically stronger, and to achieve his previously unthinkable goals. The race travels through an epic landscape that changes to reflect the Eros family of fragrances; from the burst of speed at its opening for Eros Energy, through a waterfall representing Eros, and vast rocky terrain for Eros Flame.
The dedication and passion of the film’s protagonist are shared by Channing Tatum himself, an actor, director, and producer whose creative drive has taken him to the top of his profession with roles across film genres. This fearlessness to challenge himself and give energy to his passions is fully in-keeping with the talent Versace champions, and Channing has been a member of Versace’s family since the late 1990s, and he has worn Versace to the MET Gala and attended the iconic Versace Fall-Winter 2023 fashion show in Los Angeles. This is his first Versace campaign and first as the lead talent for any fashion brand.