Demo: Email Automation Using Sitecore XP & Sitecore Send | personalization
In this video, EPAM's Madhav Shivaji, Nirav Desai, and Walt Rolle demonstrate the power of Sitecore Send. The trio of marketing automation experts highlight how to use Sitecore Send's APIs to populate a mailing list, and send personalized emails to customers that drives interest, engagement, and interaction.
Sitecore Send enables marketers to manage, scale, and automate email campaigns with ease, and deliver unforgettable personalization and digital customer experience across the customer lifecycle.
CHAPTERS:
00:00 - Introduction
01:33 - The Business Use Case
02:45 - Sitecore Forms Config
03:48 - Custom Submit Action
05:09 - Code Walkthru
06:39 - Sitecore Send Mailing Lists
08:13 - Sitecore Send Segments
09:09 - Campaign Types
10:23 - Form Demo
11:51 - Sitecore Send Outcomes
15:42 - Personalized Emails
18:35 - 360 Goal Tracking
23:23 - Recap/Conclusion
After watching the video, click the link below to learn more about delivering highly-relevant campaigns with Sitecore Send's Audience Discovery. This game-changing feature leverages advanced filtering applications, ML methods, and commerce tools to automatically discovery audience segments according to customers’ different interests in brands, products, and intent to purchase.
https://www.sitecore.com/blog/commerc...
Madhav Shivaji: / madhav_joshi
Nirav Desai: / imneerav
Walt Rolle: / waltrolle
Submit Action Source: https://github.com/MadhavJ/SitecoreSend
Sitecore Send Documentation: https://doc.sitecore.com/send/
How to Create Custom Submit Action: https://doc.sitecore.com/xp/en/develo...
Moosend Getting Started: https://developers.sitecore.com/marke...