Content and Commerce Webcast with Sitecore, Microsoft, and Avanade: Navigating the Generational Maze
Navigating the generational maze is no easy feat. The time Gen Z and younger generations spend on social media is skyrocketing to 4 hours a day. Even when retailers invest in their content, 80% of Gen Z are ready to jump ship to a different brand when a better deal reveals itself. In this fast-paced retail landscape, brand authenticity, customer experience and seamless journeys matter more than ever. These aren’t just trends; they’re the cipher retailers need to decode and capture the Gen Z market.
Our webcast explores how retailers can navigate the generational maze by shifting towards what the modern customer truly wants. It’s an insightful discussion featuring Kayla Bryant and Jake Hookom from Sitecore, Anya Minbiole from Microsoft, and Sean McInerney from Avanade X.