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Effective consultants and sales people spend a fair amount of time refining their communication style. After all, good communication skills are not only among the most in-demand soft skills; they’re also essential for fostering strong relationships with team members, being a more effective negotiator, and being able to motivate clients and candidates. Simple but powerful phrases can influence others and stimulate your customer’s feelings and an emotional decision to buy from you. Do your words trigger a perception of a trusted advisor, a subject matter expert, or more of an order taker or vendor?
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