How to Include Diversity in Advertising & Marketing 2020 | B2B Cause Marketing Example
In a previous video, we talked about how to include diversity in advertising and marketing, and I gave you a bunch of diversity advertising examples you can copy, but the examples were all from B2C companies. Today, let's explore a b2b cause marketing example, so you can see what's possible even when you market complex products to professional audiences.
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You've probably heard about Dove's beauty confidence campaign or Always' "Like a Girl" campaign, and you might know that 9 out of 10 US customers are willing to switch providers to one that’s advocating for a cause, assuming the quality of service, product and price are the same (according to a Cone Communications/Ebiquity Global CSR Study).
But how do you do something like this in B2B?
Usually, when you hear about a B2B company that's a specialty cloud provider for tech brand companies like Dell & HP, ya might not be expecting the most creative, girl boss kind of marketing content.
Unless, of course, you hear that that company's name is CloudShare.
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In today's video, I share how CloudShare, my client, and I structured a B2B white paper that encouraged corporate technical training departments to hire and promote more women.
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Can B2B marketing really make a difference?
I believe so, especially if you learn how to do cause marketing in B2B.
Let’s help each other make it happen.
Know of great female representation examples in B2B? Other diversity campaign examples?
Send me a link to [email protected], and I might feature them in an upcoming video.
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Loved this CloudShare marketing example, and want to learn more on how to include diversity in advertising 2020?
Here are the links I promised in the video:
See for yourself the example I cover in the video: Women in Tech Training: Why Hiring and Promoting Women for Technical Training Positions is Key to Your Company's Success:
https://www.cloudshare.com/women-in-t...
Annie Reiss, Chief Marketing Officer at CloudShare:
/ annie-reiss-50095a18
Stephanie Myara, then content & PR manager at CloudShare, and now Investor Relations at Magma Venture Partners:
/ stephanie-myara-137943
Check out CloudShare's blog for more creative B2B inspiration:
https://www.cloudshare.com/blog
Diversity Advertising Campaign Examples You Can Copy: Advertising that Makes a Difference
• Diversity Advertising Campaign Examples Yo...
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ABOUT FREELANCE CASE STUDY WRITER AYELET WEISZ (8 YEARS OF EXPERIENCE, 5 CONTINENTS):
An enthusiastic, experienced freelance B2B writer and business copywriter, I’ve written for leading marketing sites and companies that serve global brands, plus have driven results in engagement and revenue for both my clients and my own business.
http://www.ayeletweisz.com
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IF YOUR PROSPECTS ARE IN NICHES THAT CELEBRATE THE MOST IMPORTANT PEOPLE IN THE ORGANIZATION - CUSTOMERS AND TEAMS - you're dealing with complex buying processes, but also have a great opportunity to make a positive impact on the way that companies do business.
Discover how B2B companies in the marketing, customer success, customer service, employee experience, diversity and inclusion, and related industries do marketing that helps their audience serve millions of customers and team members better:
https://mailchi.mp/4b0de371eaa3/welcome