LinkedIn Ads ABM: How to setup an account-based marketing strategy
How to do account-based marketing (ABM) using LinkedIn Ads.
Learn:
00:00 What is account-based marketing?
01:31 Why use #ABM?
02:45 How does ABM work in LinkedIn Ads?
03:50 Company Match with LinkedIn Ads
04:15 Sync target account lists with data integrations
05:15 Analyze Account Penetration on LinkedIn
06:25 Advanced Analytics with LinkedIn Ads API
07:09 Tools to build target account lists with intent data
Use LinkedIn Ads ABM to reach the right #B2B accounts!
Learn more about #LinkedInAds at http://speedworksocial.com/
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