Mastering ABM Marketing with LinkedIn Ads - A Walkthrough Tutorial
Dive into account-based marketing (ABM) strategies for B2B marketing on LinkedIn in this new episode of LinkedIn Ads Radio, focusing on maximizing ROI by targeting the right accounts.
It also covers end-of-quarter budgeting strategies, anticipating increased competition, and tips for circumventing these spikes.
Additionally, the host discusses LinkedIn's beta testing of AI-generated campaigns, the sunsetting of lookalike audiences in favor of predictive audiences for more dynamic and accurate targeting, and the excitement around new beta features like sales audiences from Sales Navigator and the inclusion of document ads in the LinkedIn Audience Network. These updates aim to simplify campaign management and enhance targeting precision.
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Timestamps:
00:00 Intro to ABM on LinkedIn
00:23 LinkedIn Current Events & Updates
05:25 Deep Dive into ABM
08:37 ABM Lists and Strategies
11:29 Campaign Insights & Reporting
15:59 ABM Case Studies
17:52 List Building for ABM
21:09 Pitfalls to Avoid
22:54 Recap
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