4 C's of Marketing Mix | Apple's AirPods case study - Think Different
What are the 4C's of Marketing mix and how Steve Jobs has used them in Apple's AirPods Marketing mix strategy to win the market.
If you want to get the right answers and sell like Steve Jobs, then do Watch the video!
You’ve heard of the “4 P’s of Marketing,” but what about the 4 C’s of Marketing?
While the 4 P’s appear to be more marketer-oriented, the 4 C’s focus on the client or consumer or customer.
In 1990, Bob Lauterborn has created the 4C's to replace the 4P's and this is exactly what Apple have used to win the market when they released the new product Airpods; THINK DIFFERENT!
If you want to know what are the 4C's of marketing mix that Steve Jobs has used them to release Apple's Airpods, do watch the video!
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Chapters:
00:00 - Intro
00:20 - Who created the 4C's of Marketing Mix and Why
01:05 - The Customer wants and needs
01:56 - The Cost to satisfy
02:48 - Convenience
04:06 - Communication
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👉 I'm Amira Brinsi, Senior Marketing Executive and Media Planner with four years of proven experience in the fields of connected marketing and digital communication including experience in social media analytics and project management with international companies like Jumia, YASSIR, Coca Cola...etc.
✔️ My mission here is to support small businesses build effective marketing strategies and help beginners understand the fundamentals of Marketing and Advertising through the power of video.
Anyone who is passionate about Marketing will find anything he needs from tips, facts, examples, strategies related to Marketing.
Also, my channel will cover tips about how to develop a growth mindset based on my personal experiences.
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