Amanda Shine - Co-founder at The Setting
Amanda Shine traded being in front of the camera for working behind the scenes with top fashion brands in the hustling PR world before taking her own project centre stage. With her business partner Billur Kazaz she’s now customizing ceramics to create moving and impactful conversations through their company The Setting. Be it zodiac tumblers to help a brand interact with its clients or personal dated love notes transcribed on bud vases for a wedding tablescape, the duo strives to inject pure joy into every experience their business helps create. Inspired by nature and the historically rich culture of ceramics, the pair travels to learn how others set their tables, noting worldly styles and taking design influences home to their studio in Brooklyn, New York. They specialize in developing one-of-a-kind experiences for clients with a special focus on curated partnerships; their aesthetic and creative direction has most recently landed them in the smart home space, their first foray into working with newer technology. Although entrepreneurship wasn’t a totally new concept for Amanda, she attributes much of her success to intelligent business-minded women who mentored and steered her along the way. For The Setting, it’s all about the finer details and communicating artistic perspective through ceramics to activate blissful moments through interactive, functional art. Taking an ancient art form into the modern world went from a niche side-gig to a thriving company that continues to take shape and expand into branding and other design forms as the world drinks it up daily.