How Dot Com Era Explains Today's Web Winners - Ep. 2: Concept to Reality Course
The second class in the Managing the Small Enterprise course aka "From Concept to Reality" at McGill University's Desautels Faculty of Management.
Today we looked at the history of the Internet, World Wide Web and the origins of the 3 Cs: Content, Commerce and Community to establish the backdrop of how the winners won... we then travel through Web 2.0 and today's Web 3.0 climate to help students figure out which areas to devote their attention and energy towards as they find their course to success.
Here's the course outline:
Intro: Entrepreneurs and Entrepreneurship
Case Study: How the dot com bubble shaped today's Web leaders
Pillar 1: Ingredients for Entrepreneurial Success
Pillar 2: Vision, Mission & Statement of Purpose
Pillar 3: HR, People, Culture, Organizational Behavior
Theme: Mental Well-being
Pillar 4: Finance & Accounting
Pillar 5: Marketing
Pillar 6: Technology
Pillar 7: The Product/Service
Theme: Strategy & Competition
Theme: Change, Innovation & Disruption
Pillar 8: Sales
Pillar 9: Legal
Pillar 10: M&A
The Covid Polycrisis & how externalities create opportunities
Business Plans: A Means to an End & the Role of Business Planning
Budgeting, OKRs, KPIs and Managing Expectations
Failing Fast & The Art of the Pivot
Lessons du Jour: A Collection of Hits, Headaches & Heartbreaks
Class presentations
Watch our first documentary here: • Fox in the Henhouse: How Capitalism Can Re...
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ContextTV is a channel dedicated to business and entrepreneurship. Our regular programming offers tips and lessons on success and failure, risk and reward, greed and fear, with the aim to arm entrepreneurs, intrapreneurs & executives who need to be entrepreneurial to succeed.