How to boost your websites Google ranking
Craig Murphy, Managing Director of ALT Agency joins the Start Your Own Business podcast to discuss exactly what you need to do to boost your websites Google ranking.
00:00 - Introduction
2:50 – Is SEO something small businesses are good at and is it something that they understand?
5:08 – What is realistic for a small business to achieve?
6:27 – Are there certain types of business that should invest in SEO?
7:10 – What’s the likely impact of not investing in your SEO?
8:26 - No visibility = No visitors
8:52 - How important is your website domain
10:40 - Back to keywords… How do I select the best keywords?
12:25 – What are long tail keywords?
12:57 – How many keywords should I target?
14:00 – Where do I include my keywords for maximum impact?
15:12 – What are meta titles and meta descriptions?
16:30 - Is there a risk of using terms which are too broad?
18:25 - The balance of keywords and keyword stuffing
19:50 - Do other types of media e.g. images, videos need optimising for SEO?
21:05 - Optimise for search engines or users?
22:50 - Focus on usability
23:54 - How important are backlinks?
27:30 - How important is web design when it comes to SEO?
29: 32 - What are the common SEO mistakes to avoid?
Visit ALT Agency: https://www.altagency.co.uk
Call: 0121 663 0202
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#seo #seotips #seohelp #CRO #conversionrateoptimisation #digitalmarketing #ecommerce #onlinesales #ALTagency