How Pringles Uses Science To Make Wafers - Sanjay Arora | Raj Shamani Clips
🎞️ This Is A Clip From Figuring Out Episode 248
Watch The Full Episode Here - • How Brands Like Apple & Nike Use Marketing...
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Featuring - Dr Sanjay Arora
In today’s episode of Figuring Out, we have Dr.Sanjay Arora in conversation with Raj Shamani. Sanjay Arora is the Founder and CEO of Shells Advertising Inc., and he has been featured on CNN-IBN and NDTV. He is also a 5-time TEDx and keynote speaker.
In this episode, they delve into the consumer psychology behind various buying behaviors and explore brand case studies like Nike and Maggie, examining the experiments they conducted to boost their sales. Sanjay Arora also shares insights into how the processed food industry creates addictive products to encourage repeat purchases. They discuss how luxury brands are built, along with strategies for navigating luxury, mass premium, and premium markets. Additionally, they cover four golden marketing lessons and explore marketing stories from iconic brands like Apple and Amul. Towards the end, they analyze the best and worst advertising campaigns, the significance of brand names, the reason behind the use of red for 'Sale' signs, and the harsh reality of most colleges. For more insightful podcasts, subscribe to their channel now!
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LinkedIn: / sanjaynagpur
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About Raj Shamani
Raj Shamani is the Founder Of Figuring Out Media. He's an Entrepreneur, Content Creator, Investor, and a Renowned Keynote Speaker. Raj has emerged as one of the Youngest Influencers in the Indian creator economy.
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