rankingCoach Guide: How to optimize and target your Google Ads campaign? - part 2
Welcome to part 2 of our short series on how to optimize and target your Google Ads campaign.
To maximize the performance of your Ads and give them greater visibility on the search result pages, Google provides so-called "Assets" to select from. They are the additional content pieces you can add as an extension to your Ads to complement them with information about your business. Such as phone numbers, locations, or web pages. Assets can be added without any additional cost and can improve your Click-through-Rate, which is the ratio showing how often people who see your Ad end up clicking it. Furthermore, they can help generate more qualified leads since customers get more information up-front, and therefore it is more likely that their clicks lead to a conversion.
So in this video, we'll show you which types of assets you can add to your Ads campaign and what benefit each one can bring you based on your advertising goal.
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