What is SCHEMA? And What are Entities?
How does Google know the difference between a musical band and a wedding band? Or a rock, rock in as you rock and rock as in Dwayne The Rock Johnson?!
In this video we are going to introduce you to the wonderful world of SCHEMA and Entities:
. what they are,
. how they work,
. how you can use both to help boost your search traffic and conversions?