Content Editing Tips and Tricks
Editing. The very thought of it gives many of us palpitations. We put so much effort into edding the things that we think belong to our work, the thought of removing anything, or tearing it apart with criticisms is nothing short of terrifying.
But the thing to remember is that when we create content, it is not about us or the internal stakeholders at our business. The things we create our for the customer.
And so when things come to a choice between what is easy for us and what is easy for the customer, we must always choose what is easy for our customers.
Hello. I'm Mike Phillips, a growth marketer and strategist with over 12 years of marketing experience. In this lesson, we're going to focus on how to enhance the user experience and increase retention of your customers through the use of editing.
In this lesson we're going to go over the definitions of what we even mean when we talk about editing your work, we're going to talk about the benefits of good editing. The pitfalls of poor or skipping editing as well as give you a few homework assignments for you to practice on your own.
Let's get started.
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