http://www.BurlingtonSEO.ca/services talks about Google Plus My Business Services. How important is Google My Business as a search ranking factor? Why should my company care about the branding of Googel+ and website verification?
Mobile phones and search engines have made Yellow Pages phone books completely useless. All company's need to have proper and accurate local online business listings and citations.
"Google My Business connects you directly with customers, whether they're looking for you on Search, Maps or Google+. Give customers the right info at the right time, whether that be driving directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones." source: https://www.google.com/business
Creating and/or claiming your Google My Business is simply and free. Optimizing your listing is what it will take to rank your company Google plus page in the top 3 positions of the local results 7-pack.
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