Digital Resource Planning Aligning Time, Budget, and People for Success
In this video, we break down how to build an effective digital strategy using the core pillars of time, budget, and people. You’ll learn how to map your available resources against your strategy needs, identify gaps, and make smarter investment decisions.
We also explore what makes up a complete digital budget—including media, technology, training, and processes—and how to structure a high-performing digital team for execution and accountability.
Finally, we dive into the research phase, showing how audience insights, competitor analysis, keyword research, and social listening help you move from assumptions to data-driven strategy.
If you're looking to plan, execute, and scale your digital marketing efforts more effectively, this session gives you a practical framework to get started.
Overview
1. Explains and structures a digital resource planning framework by highlighting three core pillars: time, budget, and people.
2. Provides a clear approach using a resource map to compare what the strategy requires versus what is currently available.
3. Adds guidance on how to build an effective digital budget, covering key areas such as media, technology, people, training, and processes.
4. Defines the team structure for digital execution, including roles such as Head of Digital, Content Lead, Performance Lead, and Media/Social Analytics.
5. Emphasizes the research phase as a critical part of strategy, including audience research, competitor analysis, social listening, keyword research, and desk research.