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MARKETING | 5 MIN READ
5 YouTube Description Templates That Have Helped Our Videos Go Viral

Written by Caroline Forsey
@cforsey1

YouTube is the second largest search engine, with over 1.8 billion users per month -- so it's an undeniably powerful channel for your marketing efforts.
However, if you don't use YouTube for your current marketing strategy, you're not alone. In fact, only nine percent of U.S. small businesses use YouTube to reach their audience.
In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. But in the latter half of the year, the team feared the major losses in traffic they could face if they didn't hop on board -- so they implemented a strategy that enabled them to grow YouTube subscribers by 25% in just two months.
Ultimately, if you're ready to begin using YouTube to attract and convert an audience, it's critical you optimize your video descriptions for SEO. If you're unsure how to start crafting compelling YouTube descriptions, keep reading -- here, we'll explore various tactics you can employ, and provide templates to ensure you have everything you need to excel on YouTube.
How to Create Compelling YouTube Descriptions
1. Explain what your video is about.
To explore the best tactics for writing YouTube descriptions, I spoke with Eric Peters, a Senior Growth Marketing Manager on HubSpot's Academy team. He told me, "[YouTube descriptions] is one of the primary ways YouTube knows what your video is about. Include links, additional resources, links to other videos and playlists, etc. Make sure the description box is easy to read."
As Peters notes, explaining your YouTube video and incorporating keywords into your description doesn't just help with SEO rankings -- it also helps with accessibility for people who are deaf and hard of hearing. For that reason, adding closed captions to your videos is an absolute must, too.
For instance, take a look at one of HubSpot Academy's YouTube video descriptions:

As you can see, a YouTube description is incredibly different from a web page meta description. In a YouTube description, you have the space to go in-depth and explain what your entire video is about, and even link to external resources.
Peters told me, "You get 5,000 characters total, so make use of it. A lot of creators use asterisks or all-caps to differentiate titles from body copy because it's all plain text. Consider writing up a text version of the key points from the video, or even copying the transcription of the video into the description."
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