Crypto's User Problem Fixed? How Layer3 Cracked the Growth Code
Brendon Kumar, co-founded Layer 3 in 2021 to connect crypto protocols with users through a two-sided marketplace. Layer 3 allows protocols to efficiently distribute token rewards to users based on specific on-chain actions, achieving 60% user retention compared to less than 10% with traditional airdrops. The platform currently serves 32 chains and 600 apps, with roughly 500,000-700,000 monthly active users out of 6 million total users who have connected their wallets. Looking ahead, Layer 3 aims to become the largest consumer-facing crypto product by expanding into trading infrastructure and building what Kumar calls a "chain-agnostic super app" that combines earning, trading, and discovery features.
Chapters
0:00 - Introduction to Brandon Kumar, Layer3 CEO
0:19 - Brandon's background at Equity Partners & entry into crypto
1:14 - Early market research and founding Layer3
2:47 - How Layer3's marketplace works
3:29 - The distribution protocol explained
4:32 - Comparing Layer3 to Facebook's model
6:13 - User discovery & curation approach
7:16 - Evolution of crypto user acquisition
8:24 - Introduction to CUBE identity system
9:32 - How Layer3 differs from airdrops
11:14 - Platform statistics & user base
11:58 - Revenue model breakdown
13:20 - Future growth plans & trading features
15:20 - Vision for becoming crypto's leading consumer product
16:21 - Three types of crypto consumers
19:58 - Upcoming features & products
21:08 - How to get started with Layer3
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