Adam Basford testifying before the House Regulatory Reform & Economic Development Subcommittee
Adam Basford testifying before the House Regulatory Reform & Economic Development Subcommittee against HB 1547 relating to Technology Transparency.
AIF opposes legislation that places onerous regulatory burdens on Florida businesses and reduces the ability for businesses to effectively utilize online advertising.
HB 1547 seeks to allow consumers to protect their personal data by allowing them to opt out of targeted advertising and implementing regulations on only the largest of technology companies operating in Florida. Unlike past versions of the bill that would have regulated a great deal of Florida businesses, this bill limits its focus to companies that make an excess of $1 billion in annual revenue and either derive 50% of revenue from targeted advertising or operate a smart speaker device.
But while the vast majority of Florida businesses are not covered by the regulation of the bill, the bill will have a large impact on how businesses can use targeted advertising to market their goods and services. Online advertising is obviously an important tool and in its current form, this bill will make it less effective and more costly.
HB 1547 is based on a 2018 California law. Since the California law has been enacted, other states have enacted data privacy legislation that offers better consumer protection with a more common sense regulatory approach.