How Branding works with Human Psychology? | Storytelling Masterclass by
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Instagram: / rathikrishna42
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Welcome to episode 4 of Grafix Mistri Show. In this episode, we have the favorite storyteller from our community none other than Krishna Rathi. He is just 26 years old and still manages to give the deepest thoughts to the most simple aspects of life. Name one field and he may have some relation to it.
He is a CEO, an ethical hacker, half CA, an amazing speaker, and a brand designer and these are just to name a few. But above all, he is a storyteller that everyone loves to listen to. The way he decodes brands on his Instagram is probably the reason why he already has 500k+ followers on his social media handles.
In this episode, he decodes his idea about branding, forming a clientele, the importance of storytelling in brand building, the importance of child psychology, and a lot more.
Tune into this episode to discover the secrets of branding, you might have never known.
Chapters
(00:00) Teaser
(02:00) Intro
(02:10) How did a popcorn seller give a genius idea of pursuing multiple professions?
(06:14) What is sensory branding?
(07:31) What is 42?
(12:12) How are Japanese people setting a benchmark for customer experience?
(14:56) Is Working more important than networking?
(17:29) What is the core of storytelling?
(17:52) The Vision behind the branding revolution of India.
(20:37) Why does Krishna Rathi not believe in following trends for viral videos?
(22:14) Importance of understanding child psychology and branding!
(25:23) Did you know the love for perfumes can be this deep?
(27:31) You see what you seek. What does this mean?
(29:56) Why doing the changes for your clients is important.
(32:40) The right way of finding the perfect client.
(35:25) Is having a strong backup important while pursuing a career in art in India?
(40:35) How did MS Dhoni change his life entirely and make him viral?
(43:51) What’s Next?
(45:09) Outro
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