Meijer Retail Employee Training
Meijer’s in-store lobster tanks provide this delicacy to its customers. Unfortunately, some lobsters are lost due to the nature of how they must be handled, as well as all of the necessities to keep the lobsters in good health.
As the only “living product” sold in the grocery department, Meijer needed a training course committed to treating these animals with the dignity they deserve. By understanding that the lobster appears to be tough, but is actually a sensitive, fragile animal, employees needed to be able to recognize the correlation between a stable living environment and a sellable, happy lobster.
Meijer’s goal was to train every Team Member, responsible for proper care of this animal. As an outcome, they plan to reduce lobster throwaways, increase sales, and improve customer satisfaction.